Heimburger - Davis: Ch. 9


One of the formative questions I developed while reading this chapter concerned how the history of apocalyptic theory developed. Once I cut up a section of the beginning of the chapter, which explained the perspective of Marshall McLuhan on this subject, I cam across what I thought was like an answer and that even seemed like something McLuhan himself would tout. McLuhan has previously stated that "schizophrenia may be a necessary consequence of literacy," and many of his concerns on the impact of technology contend that new technologies of information fragment our thoughts from their natural state. McLuhan comes across as a person who says one thing but means something entirely different, so I made this meme to sum up the seemingly contradictory nature of his philosophy.

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